Best Ever Celebrity Publicity Stunt #9: Shayne Ward drowns dwarf!

To be fair to the PR person involved (whoever they were!), you're on a hiding to nothing when asked to get Shayne Ward into the tabloids (he famously refuses to dump his boring girlfriend to get papped with models - the cad!) . But this story, to promote 'If That's OK With You' is legendary for it's originality, tabloid-worthiness, humour, but above all - complete bollocks!

According to The Sun who picked up on the story, Shayne was partying with a bevy of models in the video when he was scripted to throw a dwarf into a swimming pool.

Shayne, being Shayne(!) picked up the wrong dwarf, the one will the full faced mask on, and lobbed him in instead. The poor dwarf was drowning! OH NOES!

Luckily, hunky Shayne leapt to the rescue and saved his life. PHEW!

Oddly enough the resulting video was distinctly lacking in both dwarves and drowning. The only thing that sunk was the single - BADOOM TISH!

Gold Star for PR imagination.

GO TO #8 OF THE BEST CELEBRITY PUBLICITY STUNTS EVER HERE